Picture this:

Guy in his 30s, former athlete, a few lbs overweight, not challenged enough in the gym and his mindset is getting softer by the day.

  • he gives up on the fitness goals he sets

  • he is surrounded by friends who are living for the weekend

  • his wife doesn’t see him as the leader he’s capable of being for their family

This person is considering doing a 70.3…

He sees (and wants) all the benefits:

  • more athletic body

  • more resilient mind

  • dominating in all areas of life

But he has one excuse holding him back:

I just don’t think I have the time.

It’s a reasonable excuse.

He may have young kids, a demanding job and barely able to get a few minutes to himself each day.

But guess what?

It’s still an excuse.

And the version of him who conquers a 70.3 does not let these excuses stop him.

Here’s how he turns it all around.

All Great Things Start Small

It sounds nice to flip a switch and become a different person overnight.

For example: training 10+ hours per week for a 70.3 would be great.

But that’s not a realistic starting point for the average guy.

Here’s what is:

Starting with 3 hours per week (6 x 30 min sessions) and building from there.

Would more be better? Sure.

But for some guys that’s just not an option.

Like my athlete Matt for example.

Humble Beginnings As A Foundation

My athlete Matt is a lawyer with 3 kids under 4.

He doesn’t have free time floating around. And doubted he could do a 70.3.

But when I heard how long he’d been dreaming of the goal (3 years) and learned about his background (had done a few sprint tris), I told him we could get it done.

Here’s the approach we took:

Phase 1: building consistency in training and getting simple reps across swim, bike, run

  • Dec 1 through Feb 29

  • avg. training time per week: 2:51

Phase 2: ramping volume and making a push to race day

  • March 1 through May 12 (race week)

  • avg. training time per week: 5:54

Here’s the most important part of those graphs above:

There is not a single week where he put up a zero.

Building a good foundation (for him/his life circumstances) and staying consistent.

That’s how Matt became a 70.3 finisher.

Shoot For The Moon?

Shoot for the moon, land in the stars?

I’m not so sure…

When I see guys shoot too high with their fitness goals, they often get discouraged and are stuck doing nothing.

It takes humility to say: My goal for the next 3 months is to train for 3 hours per week.

We all know that’s not a lot.

But few realize it’s enough.

Enough to build on, to do something with, to shift your mindset.

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